Marie Claire Australia announces Georgie Abay as the new Editor-in-Chief

An experienced editor, journalist, author, podcaster and entrepreneur, who has worked across the globe from London to Dubai to Sydney, Georgie joins Marie Claire Australia most recently from MECCA brands where she was the acting Head of Content & Editorial Strategy before moving onto Content Manager for M-Power, the company’s social-change programme that focuses on the advancement of gender equality.

Before MECCA Brands, Georgie founded and ran The Grace Tales, a successful digital lifestyle platform for mums that she established in 2013. Georgie also co-authored in 2019 her first book, Grace Mothers: Letters To Our Children, her second book, This Is Me, in 2020, and last year released her first solo book, the acclaimed Best Laid Plans.

Georgie’s stellar resume includes six years as Deputy Editor at Vogue Australia and Deputy Editor and Fashion Features Director at Harper’s BAZAAR, as well as a stint as Head of AllBright Australia, the world’s leading career network for women.

Marie Claire Australia’s General Manager of Fashion and Beauty, Nicky Briger said: “I’m thrilled to welcome Georgie to Marie Claire: as a passionate storyteller, content creator and entrepreneur, with exceptional experience across fashion, beauty and lifestyle, I know she’ll steer this award-winning brand to dizzying new heights.