What We Believe

If the past few years have shown us anything, it's how relevant and modern Marie Claire's identity is, and the value and purpose of our work, around the world.

The value we have placed in journalism from the beginning of our history bears more and more fruit, as does our commitment to standing by women and being a voice for women. This outlook permeates all aspects of the magazine, not just the feature articles and culture sections, but also fashion, beauty, lifestyle.

Our dedication to women and journalistic ethics make us a singular voice in the luxury women’s media landscape.

For over eight decades, Marie Claire has curated a distinct fusion of bold journalism and unforgettable fashion, a combination that makes us stand out from competitors globally. Our authenticity is built on our unwavering commitment to women's empowerment. We view our fashion expertise as a tool, allowing readers to shape their own perspectives and express their unique personalities.

Marie Claire's subtle style echoes architect Mies van der Rohe's mantra, 'Less is more,' - restraint and ease as catalysts for boundless creativity. Authenticity, individuality, simplicity, and creativity are the cornerstones of Marie Claire's ethos. As we like to say: 'In Marie Claire, everything has to make sense". 



Our approach to beauty puts empowerment, sustainability, inclusivity and mental wellbeing at the forefront. The past few years have made us even more acutely aware of the transformative power of beauty; its positive effect on mental health and the link between beauty products and emotional wellbeing. It's also shown us the importance of supporting this crucial industry and campaigning to amplify voices within it.​

Marie Claire is aimed at an intelligent discerning audience of committed, conscious beauty enthusiasts driven by a love of the latest high-performance products. We go deeper to examine the science of skincare and to reflect the newest developments from what is one of the most fast paced and innovative industries. ​Marie Claire leads the beauty industry with trust and authority. Known for its beautiful shoots, high quality journalism, trusted expert beauty editors and Prix d’Excellence de la Beauté and Prix du Parfum, the most highly regarded beauty and fragrance awards in the market.



As the climate crisis intensifies, Marie Claire is amplifying its commitment to sustainability, recognizing the vital role women play in driving environmental action both globally and within their households.

In 2022, we partnered with Kering to launch Fashion Our Future, a groundbreaking global initiative that reinforced our dedication to environmental advocacy. This impactful project, spearheaded by Marie Claire France, reached audiences worldwide, with content featured in Marie Claire USA, Marie Claire China, and more than a dozen other editions, including Japan, Australia, Argentina, and the Middle East.

Marie Claire UK, Marie Claire Australia and Marie Claire Netherlands have also established their own Sustainability Awards, showcasing our collective commitment to integrating green perspectives across our platforms. Together, we continue to champion meaningful change for a sustainable future.

The strength of our international solidarity, and the closeness of our international network of sister editions has proved precious and valuable in these turbulent years. Every country, every culture creates a different context, but through our journalism and our presence, we support all women everywhere.

When one of our editions experiences turmoil, we come together to support them, share their stories, and offer support when we can.

Through storytelling, we can cover major geopolitical issues or big social shifts through the lens of personal experiences, keeping the individual at the center and the female perspective front of mind.